Usually in your business saying yes and taking tons of action will get you to the next level. However, this episode is all about saying no to the extra junk that may come your way during your business journey. This may be spam messages, third party tools, new products outside of your niche, or any other of the many shiny objects out there fighting for your attention.
This episode will help you decide which new opportunities are best for you and how to be strategic about those you choose.
Do you need help with sorting through the “junk” and focusing more on your Etsy goals for 2022? Check out my new goal setting guide here: https://www.handmadeandbeyond.com/goals
What the heck is a customer avatar and why is it important?
You're in luck. I talk about this and more in this episode. Knowing your ideal customer can help you market better, align your brand better, get more sales, and give customers more of what they want. All of this can give you more out of your business so you can worry less.
Of course, I have a handy free guide that goes with this episode and will help you find YOUR ideal customer avatar. You can get your copy for free here: www.handmadeandbeyond.com/avatar
Welcome to episode 100! Wow, it's hard to believe. Thanks for all the support, kind words, and encouragement along the way. I appreciate my listeners and if I can impact your business or life in just a small way then it’s worth it.
This time of year is all about goals… Which honestly makes me cringe. Why? Most people never meet or come close to hitting their goals because there is so much emphasis on having and setting goals but very little on actually how to do it so you can reach that goal.
Today I want to talk about 3 steps you can take to actually achieve your goals this year. What’s even better is I’m going to give you a “goal setting worksheet” for free to help you with this as well. It will break down a lot of what I talk about in this episode to help you set goals and give you some real examples. Go to www.handmadeandbeyond.com/goals to get it.
The dreaded lost package...
If you're in the e-commerce game long enough this will inevitably happen to you. The post office will lose a package. Luckily, for me it doesn't happen that often. But when it does and depending on how you handle it, you could have a customer service nightmare on your hands.
Today I want to talk about how I handle lost package issues so it could help you if it happens.
It's safe to say I've been in the Etsy "game" for quite a while now. 8 years to be exact... In that time I've learned a bunch. Mostly from many mistakes.. lol.
When looking back at all I have done and learned over the years it got me thinking about what I would do now if I started a brand new Etsy business? What are the main things I would focus on to ensure I had the best chance of success?
Well instead of keeping all this to myself I'm going to share these things in today's episode so hopefully you can learn and benefit! That's always the goal of these podcasts.
As I mentioned in today's episode, here is the link to try Alura. The BEST tool to research Etsy niche demand and so many other great features to help you improve your Etsy biz: Try Alura Here
Just started or getting ready to start your Etsy business? Start off on the right foot with my free Etsy Quickstart Guide! Get It Here
If you've started an Etsy business of course your main focus is making sales. This is the best way to gauge success. Sales equal winning.
However, winning is usually a lot harder than most sellers realize. It may lead you to believe your products aren't good enough or Etsy doesn't work. What it really comes down to is a combination of factors that you can control and if done correctly can increase your chances of winning.
In today's episode, I want to give you some tips to "win" more often on Etsy.
Get the FREE Etsy Listing Success Checklist below and start creating winning Etsy listings today!
Apps today have so many features. With all the bells and whistles it can be easy to miss some. Etsy is no different. There are tons of features with new ones coming out all the time.
Today I want to point out 3 Etsy features that maybe you don't know about but should. These could help your business in several different ways.
I dive in and talk about Alt Text, Search Analytics, and Explore in today's episode.
New sellers often consider what they're going to sell, their shop name, their branding, etc. But it's common for them to miss other supplies, equipment, and materials that will be necessary to run their business effectively and efficiently.
Let's dive in and talk about this laundry list of goodies that will help you run your Etsy business better!
Here's Amazon links to most of the stuff I talk about in this episode:
Ring Light: https://amzn.to/3loOCOH
Light Box: https://amzn.to/316IcwV
Umbrella Photography Lights: https://amzn.to/31hK7OD
Dymo Label Printer (sorry the price on this went way up for some reason): https://amzn.to/3lngBOH
Tape Gun: https://amzn.to/3D5YliX
Box Carton Resizer Tool: https://amzn.to/3E4oZKm
Bubble Wrap: https://amzn.to/31hXRJD
Packing Peanuts: https://amzn.to/316JgRr
Shipping Scale: https://amzn.to/3d6BeKF
Tape Measure: https://amzn.to/32zGmVt
Laptop Battery Pack: https://amzn.to/3G1Bw1G
Computer Monitor: ...
In today's episode, I go over some of the most important key terms related to your business and their meaning.
I'll be talking about:
1 - Visits
2 - Views
3 - Conversion %
4 - Clicks
5 - ROAS
6 - YOY
7 - Traffic
8 - Revenue
9 - Profit
10 - SEO
Are you new or just opened an Etsy shop? Get my free PDF download Etsy Quickstart Guide. The perfect guide for those looking to start or who just started an Etsy shop to ensure they’re set up for success. Get it here: www.handmadeandbeyond.com/quickstart
Are Etsy ads a magic lever to automatically increase your revenue?
I'd say no. When deciding to run Etsy ads you should make sure to have your shop in order and a good understanding of Etsy best practices before starting an ad campaign. Not doing this could actually hurt your shop rather than help it.
In today's episode, I talk about this and more to help you decide when it's a good time to advertise.
Need help with Etsy SEO? Get my free Etsy SEO Revealed eBook here: www.handmadeandbeyond.com/etsyseosuccess