This Is Why You're "Failing" at Etsy

May 28, 2024


Hey everyone, in today’s episode, we’re diving into why your Etsy shop might not be performing as well as you’d like and what you can do about it.

Etsy has a whopping 7 million sellers and 92 million buyers. That’s a lot of competition, but also a huge pool of potential customers. Your goal is to attract and convert as many of those buyers to your shop as possible. Here’s how:

First, you need to offer something to a clearly defined niche with high demand. If you’re not targeting an in-demand niche, you’re setting yourself up for failure. No demand means no sales—plain and simple.

Next, let’s talk numbers. Even if you have amazing listings, SEO, and photos, you can still fail if you don’t offer enough products. You need to be a noticeable presence in the marketplace, not just a drop of sand on a beach.

For instance, let’s say you sell organic candles. There are about 120,000 listings for organic candles on Etsy. If you only have 20 listings, you’re a tiny fraction of the marketplace. To get noticed, you need more listings—lots more.

Each listing allows you to use around 37 keywords. With 20 listings, that’s 740 keywords. But against 120,000 competitors, that’s not much. The more listings you have, the more keywords you can use, increasing your chances of being found.

Consider aiming for 1,000 listings. If organic candles get about 3,600 searches a month, that’s 43,200 searches a year. With a 3% conversion rate, that’s roughly 1,200 purchases a month. If you represent 1% of the market, that’s about 12 sales a month for just one keyword.

It’s all about playing the numbers game. A clearly defined niche, high demand, quality listings, and a large number of listings all matter.

So, put in the work. Keep adding quality listings consistently, and increase your chances of success.

Don’t forget to get your free trial of Alura here: Alura Free Trial

And snag your free Etsy SEO Success Guide: Etsy SEO Success Guide for tips on how to use SEO to get more traffic and sales.