Etsy search has changed to include listing descriptions. This is an important SEO change.
Here's what's covered in this podcast:
Do’s and Don’ts:
-DO try to incorporate relevant keywords in the first few sentences of your listings.
-DON'T copy your title verbatim into your description.
-DON'T just list keywords you want to rank for.
-DO write sentences talking about your product that naturally incorporate relevant, important keywords.
-Do write for humans not robots.
-Do continue to include additional, relevant information about your products for your buyers such as specs, washing instructions, ordering instructions, etc. Just add that after your first few sentences describing your product.
You can use bulk editing tools such as Vela to speed things up. I’ll include the link in the show notes. You can bulk edit in Etsy but it doesn’t allow you to do put your listings in a list form and edit each one...
So I am moving…. Into an RV! And no I haven’t gone crazy, at least I don't think so lol.
Today I want to talk about how I am going to manage my Etsy business from an RV & give you the 5 strategies to help me do it. What's cool is that these tips can be applied to everyone who's running a business. That's why I want to share them with you.
Do you need help determining if Etsy ads are right for you or how to run them? Snag my free Etsy ads cheatsheet. This is a pretty cool guide I put together to give you some pros, cons, tips and best practices when it comes to ads. Get it here:
Have you ever looked at your shop from a buyer’s perspective and tried to understand their journey & why they buy? A lot of sellers decide to buy or not buy based on what they see in your shop. And some of what they see is nothing more than visual marketing which has the sole purpose of getting more buyers.
Today's episode is all about taking advantage of Etsy's visual marketing features & badges so YOU can get more sales.
Need help getting more reviews? Snag my Etsy Review Formula here for free:
Do you have unused Etsy real estate?
Real estate market is hot! It’s the craziest it will probably ever be in our lifetime.
When it comes to selling online there is also IMPORTANT real estate to consider. Taking advantage of the space Etsy gives you to win over customers is a key part of success on the platform.
Today I am going to give you 5 Etsy real estate areas to focus on so you can get more customers.
Need additional help with Etsy SEO? This is the BIGGEST hurdle Etsy sellers face. I have a free eBook to help guide you through the SEO jungle and give you all the tips and best practices you need! Get it here: www.handmadeandbeyond.com/etsyseosuccess
Creativity is clearly very important as a handmade seller. It's pretty much the DNA that holds everything together. But it's common to find yourself in a creativity rut from time to time. Sometimes it's hard to come up with new ideas or stay motivated to create new products. That's normal and something we have to learn to push past. In today's episode, I want to give you 5 tips that I've used over the years to help get me out of the dreaded creativity rut.
If you're a new Etsy seller make sure you snag my Free Etsy Quickstart Guide. It'll give you all the tips and best practices so you can start your business off on the right foot. You can download the guide here: www.handmadeandbeyond.com/quickstart
I know you want to grow your Etsy business sooner than later. Making more money in your business just makes things easier. I get it. I'm always working to grow and improve my business as well.
Well, today I'm bringing you not 1, not 3, but 25 of my best tips to grow your business in 2022! There's tons of gold nuggets in this episode that you don't want to miss!
Up your Etsy SEO game with my free ebook. Get it here:
Believe it or not all products sold solve some type of problem although it may not be quite clear what the problem is. Granted some problems are very small and others are very big. Nonetheless, understanding what problems your products solve and the solutions it brings to the table allows you to market to your customers better.
Knowing the problems and solutions helps position your products better to customers, convince them YOUR product is best for them, and reassure them they're making the right decision.
In return, you'll make more sales and have happier customers.
In today's episode, I talk about how to identify what problems your products solve and give you my 3 step problem solving process.
As I mentioned in this episode, I want to give you my free customer avatar guide. A simple questionnaire checklist to help you better identify your avatar which will help you bring a product to market that solves their problems in...
Reviews are super important to an Etsy shop's success. They help build trust with future customers but also help with SEO. The Etsy algorithm sends more traffic to shops that have a 5 star review average. Why? Well, 5 star review shops have highly satisfied customers which are good for that shop and good for Etsy. The more buyers are pleased, the higher chance they'll return and buy from Etsy again.
But it's tough getting reviews, especially early on which can be frustrating knowing how important they are. Today, I want to go over 3 ways you can get customers to leave more reviews which in return, will help your shop grow.
Also, I want to give you my free 5 star review formula. It's a downloadable guide that will help you get more amazing reviews! Get it here: https://www.handmadeandbeyond.com/reviewformula
Many sellers ignore their shop sections!
Sure they're not as important as your actual listings, but shop sections still add value for your customers. Not only that, it helps with the all mighty Etsy SEO (search engine optimization), which dictates traffic/sales.
Today I am going to give you 5 tips to help you with your shop sections so you can optimize your shop.
Don't forget to download the free Etsy Shop Section Checklist PDF that compliments what I talk about in this episode. I break down EVERY shop section and give you tips & best practices for each in this checklist. Get it here: https://www.handmadeandbeyond.com/sectionchecklist
Today's episode is about the not so popular elephant in the room, Etsy's fee increase (which happens April 11th, 2022)... I get it, higher fees take money out of small business owner's pockets. The first reaction is often a negative one. Since I'm a glass half full person, I want to give you some perspective about this fee increase and also give you 5 ways you can mitigate the increase.
I talk about the free Etsy fee calculator in this episode which is awesome! You can snag it here